Brand Loyalty

W H I T E  P A P E R

Engaging the New Conscious Consumer

Following the pandemic, an increased reliance on shopping online has shifted purchasing habits. Consumers now have new factors to consider when it comes to brand loyalty.


What more can brands be doing to keep customers informed about sustainability and ethical initiatives to foster brand loyalty? 


PFS and LiveArea surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands.


Get answers and explore the new ‘conscious consumer’ with PFS and LiveArea's research findings in our latest white paper.

No commitment required.

58% of consumers feel greater loyalty towards online retailers and brands that have made a positive social impact during the pandemic 

Brand Loyalty

Engaging the New Conscious Consumer

What are you waiting for?

Download the white paper today!

LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.

PFS is a proven Global Commerce Operations Partner with scalable solutions spanning branded fulfilment, high-touch customer care, payment processing, and omnichannel technologies. PFS supports B2B and DTC clients with technology, personalisation and fulfilment expertise. Our innovative solutions deliver intelligent commerce operations and shape brand experiences for the digital age. 

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