In light of recent global events, digital commerce has become the main route to market for brands. The need to adopt the right technology stack has never been greater.
But for many companies - both B2C and B2B - the IT landscape can be bewildering. There is an infinite number of technology solutions for eCommerce, an explosion in providers, confusing jargon, innovation at breakneck speed, and questionable claims on what can be achieved.
So how do you make sense of it? Download LiveArea insights to learn why and how to evaluate your commerce technology now.
It used to be that you deployed one technology stack to rule everything, or an eCommerce platform that stayed with you for four or five years. Today this is not the case. There is a need for greater agility to move from one system to another at speed. So how do you know what you need? Ask and answer these clarifying questions.
Why does the business need to rethink their tech stack - what are the challenges?
What long-term goals is the business trying to achieve?
What should the organization prioritize?
Which business functions would benefit most from new technology?
How can you apply technology to improve customer experience?
How can commerce tech support the end-to-end processes in our business?
“Legacy systems and the technical debt that they incur is like a tax. It’s a tax on agility, productivity, and adaptability, building up over time. We spend a lot of time helping companies address this issue.”
LiveArea is a full-service, global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. We work with brands people love and we fuel that passion by creating signature customer experiences.