Consumerism vs. Conscious Commerce:

Striking the Balance

Conscious consumption has been one of the most prominent trends in 2020 so far. Brands that see sustainability as an opportunity will continue to thrive, while those that miss the mark could face the threat of being left behind. 

  • 72% of consumers plan to continue with their changed shopping habits

  • 77% of consumers think online retailers and brands have an obligation to protect, conserve and benefit the environment 

  • Four in ten consumers expect personalised communications that reflect preferences and shopping behaviour

Christophe Pecoraro, Managing Director at PFS and Benoit Soucaret, Creative Director at LiveArea explore tangible insights from our research findings and discuss how online retailers and brands can keep pace with today’s ethically conscious consumers.

What you'll learn

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How to build brand loyalty with today’s conscious consumer through transparent communication

How to create smart fulfilment options to align with consumers changing shopping habits

How to communicate with your customers efficiently and effectively throughout their purchasing journey

Understand how brands can create an exceptional customer experience across the buying cycle

Our speakers

Christophe Pecoraro | Managing Director, PFS Europe

Christophe has extensive experience in eCommerce with over 15 years of experience in a variety of roles at PFS. His internal influence effects change within the business to better client and consumer experiences, while externally he adds value to client and partner operations through the implementation of effective, industry-leading eCommerce solutions. Christophe is the Founder and Owner of the LinkedIn Supply Chain Management Group, brimming with over 200,000 industry professionals.

Benoit Soucaret | Creative Director, LiveArea EMEA

With over 14 years’ experience, Benoit is passionate about finding the intersection between brand and digital product. Market and consumer insights, aligned with product strategy, essential business needs, and exceptional digital experiences form the core of his design ethos.

PFS is a proven Global Commerce Operations Partner with scalable solutions spanning branded fulfilment, high-touch customer care, payment processing, and omnichannel technologies. PFS supports B2B and DTC clients with technology, personalisation and fulfilment expertise. Our innovative solutions deliver intelligent commerce operations and shape brand experiences for the digital age. 

LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.

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