Many brands know the vague direction of their customer journey, but it’s important not to miss any steps along the way. If you haven’t identified all the routes to purchase, you’re leaving yourself vulnerable to having many customers slip through the net.
To dive deeper into understanding customer behavior check out our latest eBook, Understanding Intent.
LiveArea, a Merkle Company is a full-service, global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. We work with brands people love and we fuel that passion by creating signature customer experiences.