No industry has been left untouched by the COVID-19 pandemic — a crisis that emerged with little warning, throwing business plans into disarray. Thrust onto the backfoot, companies have had to react or face ruin.
To better understand the retail industry’s approach to innovation, LiveArea, a Merkle Company surveyed retail decision makers across three regions: the UK, the USA, and the Netherlands, to explore the drivers, priorities, and investment needs of their company’s particular approach to innovation.
LiveArea, a Merkle Company is a full-service, global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. We work with brands people love and we fuel that passion by creating signature customer experiences.