Acquiring new customers through your website and growing brand awareness is key to any eCommerce strategy. But the landscape of Paid Search, Social and SEO can be complex as you navigate frequent Google updates, ever-changing platforms, and an expanding list of channels.
It is critical to understand how each channel works, how they can be maximized and, most importantly, how they all work together to drive growth. LiveArea can answer your questions and clarify how to develop an integrated strategy in our on-demand webcast, Profiting from Paid Search, Social & SEO: Ask the Experts
LiveArea's Paid Media and SEO teams are seasoned experts in eCommerce strategies, optimizing investment and growing brand presence while maximizing return on investment. The team works with leading brands to manage paid media programs and SEO initiatives to drive customer engagement and business growth.
Here are some questions we’ll address in our 30-minute, prerecorded webinar:
How long does it typically take to see an impact from SEO efforts?
How do the new updates Google recently released affect paid search and SEO efforts?
How do I evaluate success for Paid Search and Shopping – what KPIs should I look at?
Should I be advertising on growing channels like Tik Tok?
Courtney Hedges | Area Vice President Digital Marketing, LiveArea
Courtney partners with clients to build strategies and marketing plan across all digital channels. She has extensive marketing expertise driving programs across fashion and retail, consumer packaged goods, and health and beauty, that focus on customer acquisition, retention and engagement. Based in our Allen office headquarters, Courtney oversees the Digital Marketing practice, which includes marketing strategy, paid media, SEO, email marketing, storefront merchandising and analytics.
Nicole D’Ortona | SEO Manager, LiveArea
Nicole has spent the last 7 years focusing on SEO, which has allowed her to develop a clear understanding of the various aspects of a successful SEO program. Her experience with content, technical SEO and the SERPs are crucial to the consulting she brings to clients. Staying on top of changes, tools and ecommerce platforms is also a key part of Nicole’s experience.
Sarah Willard | Paid Media Manager, LiveArea
Sarah has spent the last 10+ years in the digital marketing industry, working closely with brands to drive successful paid search, social and display programs. With her recent experience hyper-focused on ecommerce, health and beauty and CPG vertical, Sarah brings her data-driven experience to campaign management.
LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.