Expect the migration to the online channel and plan for it. Anticipate an earlier start for online shopping this year.
Notify your customers about what’s in stock, peak delivery times, returns policies, and any BOPIS or curbside safety regulations.
Create customer segments – demographics, product preferences, preferred communication channels, spending power – to target customers with specific products, and raise AOV.
Be agile, don’t rely on previous years’ campaigns.
Consider contact-free fulfillment in stores, including curbside pickup and Scan & Go. Enable research tools that will bring shoppers to stores, but make sure inventory data is transparent and accurate.
