PWAs are the next generation of applications, combining the best of web and mobile apps. Those who have built them, worked with them, and seen customers adopt them realize they are the future -- a gamechanger that could entirely change the way companies interact with consumers across the globe.
But what is a progressive web app? What are the benefits? Will PWAs kill native apps? Are they a universal solution for all? Get answers to these and other questions in this 360-degree view of PWAs.
If you are a marketer or commerce executive learn why PWAs represent the next level of customer engagement. And, if you’re a developer, explore the challenges and opportunities around implementing PWAs.
E B O O K
Progressive Web Apps
Making sense of the app-less app revolution
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PWAs have the potential to reduce the burden of maintaining both a mobile website and a mobile app. They are coalesced in one entity.
Factors driving PWA adoption.
You don’t need a store to serve up PWAs, you just need a webpage. Once a PWA is designed it’s uploaded straight to a web server like any other web app. Users can begin to interact with it as soon as they visit the website. Other factors driving adoption include:
Is it time to abandon app stores? It just might be.
App fatigue and increased visibility
Ability to deliver a consistent, seamless experience across a wide range of connectivity scenarios
Faster time to market
Direct correlation between page load time and customer engagement, conversion, and loyalty
Push notifications and the ability to engage with customers in new ways
Reduced cost of ownership since there is one application and one team across a majority of the channels
The results of upgrading to a PWA
Take the Tinder Android App. It’s 30 megabytes (MBs), the PWA version is less than three MBs. Pinterest’s is only 150 kilobytes as a PWA, while on iOS it is as much as 56 MBs.
George, a UK clothing brand that is part of ASDA Walmart, saw a 31% increase in conversion on its mobile site after upgrading to a PWA, and that is not all.
Faster average page load time
Lower bounce rate
Increase in conversion rate
More page views per visit
Longer average time on site for visits from the home screen
LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.