Recalibrating Luxury for the Digital Age

Elegance, exclusivity and engagement in an ever-changing world.

In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo.

  • Seasonal shows and releases for high-end goods have given way to a ‘see now, buy now’ mentality.
  • Sales are now supercharged by digitally savvy, younger, wealthy luxury shoppers.
  • Delivering timeless merchandise and in a timely manner is a delicate balance, and the sector has taken its time to fully adopt digital – seeking to preserve allure and exclusivity.
  • But digital and distinctive aren’t mutually exclusive – or they don’t have to be.

Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.

No commitment required.

Digital luxury trends

The rise of social selling

The “C2C” economy

eCommerce live streaming

New collaborations

Covid-secure services

Augmented reality

“We believe blending technology and human touch and this personal one-to-one is going to be the differential factor for us.”

- Marco Bizzarri, CEO of Gucci 

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LiveArea is a full-service, global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, managed services, fulfillment, and customer care. We work with brands people love and we fuel that passion by creating signature customer experiences.

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