Recalibrating Luxury for the Digital Age

Elegance, exclusivity and engagement in an ever-changing world.

In luxury, the pressure to go digital has mounted and the impact of Covid-19 has brought this to a crescendo.

  • Seasonal shows and releases for high-end goods have given way to a ‘see now, buy now’ mentality.
  • Sales are now supercharged by digitally savvy, younger, wealthy luxury shoppers.
  • Delivering timeless merchandise and in a timely manner is a delicate balance, and the sector has taken its time to fully adopt digital – seeking to preserve allure and exclusivity.
  • But digital and distinctive aren’t mutually exclusive – or they don’t have to be.

Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.


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Digital luxury trends

The rise of social selling


The “C2C” economy


eCommerce live streaming


New collaborations


Covid-secure services


Augmented reality


“We believe blending technology and human touch and this personal one-to-one is going to be the differential factor for us.”

- Marco Bizzarri, CEO of Gucci 

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