Luxury sales are now supercharged by digitally savvy, younger, wealthy shoppers. Delivering timeless merchandise and in a timely manner, though, is a delicate balance, and the sector has taken its time to fully adopt digital – seeking to preserve allure and exclusivity. But digital and distinctive aren’t mutually exclusive – or they don’t have to be.
Find out how to bring luxury into the digital age – and why heritage luxury brands are rethinking their business models.
