Communicating Ethical Initiatives to the Conscious Consumer
Consumers today expect online retailers and brands to have a clear and transparent corporate social responsibility strategy and are actively seeking those who promote, communicate and implement their ethical credentials effectively.
PFS and LiveArea surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands.
So, what impact does the belief-driven buyer have on online retailers’ and brands’ ability to trade both responsibly and profitably?
Get answers and explore the new ‘conscious consumer’ with PFS and LiveArea's research findings in our latest white paper.
LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.
PFS is a proven Global Commerce Operations Partner with scalable solutions spanning branded fulfilment, high-touch customer care, payment processing, and omnichannel technologies. PFS supports B2B and DTC clients with technology, personalisation and fulfilment expertise. Our innovative solutions deliver intelligent commerce operations and shape brand experiences for the digital age.