Consumers today expect online retailers and brands to have a clear and transparent corporate social responsibility strategy and are actively seeking those who promote, communicate and implement their ethical credentials effectively.
PFS and LiveArea surveyed 2,500 consumers from the UK, Ireland and France about their current shopping habits and environmental and ethical expectations from online retailers and brands.
So, what impact does the belief-driven buyer have on online retailers’ and brands’ ability to trade both responsibly and profitably?
Get answers and explore the new ‘conscious consumer’ with PFS and LiveArea's research findings in our latest white paper.