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Ask the Experts: What does headless mean for your business & customers?

LiveArea and our guest speaker from Forrester provide industry insights for brands.

Get answers.

What will be the biggest change on eCommerce with headless commerce?

How does headless support an omnichannel strategy?

When is the right time to focus and make improvements? 


With retail and eCommerce technology innovation evolving at breakneck speed, knowing how and when to invest can be bewildering.

Our guest speaker Forrester’s Emily Pfeiffer and LiveArea experts Paul Lynch and James Wilson demystify what headless really means for your business and what small, incremental changes can have a big impact on your customer.

Our speakers.

Emily Pfeiffer  | Senior Analyst Serving eBusiness & Channel Strategy Professionals, Forrester

Emily serves digital business strategy professionals and providers with a focus on the technology that enables commerce. Her emphasis is on B2C digital business and the technical ecosystem that supports these strategies. She helps providers and practitioners anticipate the strategies, technologies, and priorities that will keep them current and relevant.

Paul Lynch  | Area Vice President & Managing Director​, LiveArea EMEA

With over 20 years’ experience as a key member of a senior management team, Paul has gained valuable entrepreneurial experience whilst being central to the controlled growth of those businesses. With a passion for ensuring quality delivery in a timely manner, Paul has considerable experience of meeting the expectations of customers at all levels, with a focus on ensuring technical excellence across all delivery teams.

James Wilson  | Solutions Director​, LiveArea EMEA

With over 20 years of professional experience in digital creative technologies, commercial web design and web development, James leads the professional services team to consult, scope, roadmap and develop commerce technology solutions for LiveArea’s EMEA client base.

LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.

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