PWAs are the next generation of applications, combining the best of web and mobile apps. They’re faster loading than native apps, boosting customer loyalty and retention. They work offline and download straight from a webpage, so no need for an app store. They consume less data and can run offline. They’re also on the ascendance, when app fatigue is everywhere, and when most eCommerce is going mobile.
But these are incremental benefits compared to their real potential.
As an alternative to native apps, PWAs have the potential to revolutionize how consumers interact with brands via mobile phones, via the Internet, tablets, and desktops as well as eCommerce channels.
Learn all about this gamechanger in our latest Ask the Experts on-demand webcast. Hear from evangelists of the technology and get expert insights. If you are a marketer or commerce executive you need to know why PWAs represent the next level of customer engagement.
Sean Farrington | Area Vice President Interactive Design, LiveArea
Sean Farrington is Area Vice President of LiveArea’s Front-end Development practice. He has nearly 20 years of experience developing and launching innovative technologies, including Progressive Web Applications. He plays a leadership role in applying technology to build engaging customer experiences through intelligent, multi-channel ecosystems.
Paul Bidder | Senior Sales Director, LiveArea EMEA
With over 15 years’ experience in commerce and digital customer experience, having spent 6 of those at SAP, Paul has a passion for enabling businesses to stay ahead of their competition through elevated digital products, services and strategies. Paul heads LiveArea’s EMEA sales division, with a commitment to building ethical and honest relationships with clients, focused on growing businesses through the use of innovation and technology to drive top line performance and improve bottom line profit.
Download our eBook.
What is a progressive web app? What are the benefits? Are they a universal solution for all? Get answers to these and other questions in this 360-degree view of PWAs.
LiveArea is a full-service, award-winning global customer experience and commerce agency. We bring together a broad portfolio of services for end-to-end solutions – from data-driven marketing and omni-channel experience design through technology selection and platform implementation, fulfillment, customer care, and orchestrated services, the next evolution of managed services. Clients cover a variety of verticals, including health and beauty; fashion and apparel; luxury; consumer packaged goods, retail; automotive; and business to business.