PWAs are the next generation of applications, combining the best of web and mobile apps. They’re faster loading than native apps, boosting customer loyalty and retention. They work offline and download straight from a webpage, so no need for an app store. They consume less data and can run offline. They’re also on the ascendance, when app fatigue is everywhere, and when most eCommerce is going mobile.
But these are incremental benefits compared to their real potential.
As an alternative to native apps, PWAs have the potential to revolutionize how consumers interact with brands via mobile phones, via the Internet, tablets, and desktops as well as eCommerce channels.
Learn all about this gamechanger in our latest Ask the Experts on-demand webcast. Hear from evangelists of the technology and get expert insights. If you are a marketer or commerce executive you need to know why PWAs represent the next level of customer engagement.